Inscitia - Latest Comments

Re: Two Things

Michael Griffiths — Tue, 24 Jan 2012 17:18:27 -0000

haha @ digging up a post of mine from 2007. I have some rather embarrassing things in my archives.

I have a thing about taking my own advice. Which is a shame, because I think I generally give pretty good advice. Maybe. Sometimes.

Re: Two Things

Keith Petri — Thu, 19 Jan 2012 12:27:14 -0000

Same here! Take your own advice from 2007! http://cnslt.biz/z4agRR

Re: Two Things

Andrew Eifler — Sun, 15 Jan 2012 22:07:38 -0000

Looking forward to seeing what pops up here.

Re: Asking Knowledgeable Questions

Gmustafabhai — Sun, 15 Jan 2012 00:50:49 -0000

406

Re: When Game Theory Is Useful

Diamond core drill bits — Tue, 08 Nov 2011 01:28:49 -0000

I think i agree with the famous Drucker quote “the world wants holes, not drill bits.”
Price is always an aspect especially in retail but it’s not really
related to the value proposition as such..

Re: Asking Knowledgeable Questions

Steelers812 — Thu, 15 Sep 2011 22:09:57 -0000

10990

Re: Asking Knowledgeable Questions

Orqy_11 — Wed, 14 Sep 2011 22:54:42 -0000

i really don't know ,,

Re: Asking Knowledgeable Questions

Orqy_11 — Wed, 14 Sep 2011 22:52:39 -0000

while walking , why our arms are swinging?

Re: Deliberate Mistakes: How Science is Invading Business

loot — Sun, 19 Dec 2010 11:46:56 -0000

This was an entertaining post. I think you will find that research programs at major universities are operated more like a business than the ideal model that you describe above. The ideal model exists in some places, your alma mater has people interested in truth, but in other places, it’s all about the publication lists.
The group in charge of tenure promotion will see someone pumping out publications and won’t care that they suck, They just have to be better than the suck the other guy is pumping out. If someone stumbles upon truth that is a bonus byproduct of the system. Serendipity can get you Nobel prizes, and that is what keeps people working a degenerative research program.

Here is an example of how I am helping a client now. I have to keep this generic. I represent a company that produces a part that is in every automobile made. This part varies by vehicle, so we have 1500 or so part numbers for this device to fit those applications. Some part numbers sell in greater quantities than others depending on region and time of year. I have a client that sells my product in 200 stores with each having room to stock 250 per store. Shipping is from a central warehouse once a week. The central warehouse can hold 10,000 total units from us. Which parts do they stock? How do I maximize profit for them and the company I represent? I give them stocking suggestions based on previous sales and national sales from my manufacturer. Most of the buyers I have met with have never seen a regression explained, or standard deviation. Some understand a moving average. I have been very effective using the tools of statistical inference to convince buyers to stock parts or change marketing strategies.

I look at store sales after a push and have the ability to argue whether it was effective or not based on data. I can adopt critical values of statistics on the fly based on how important the decision is. It is clear that I am helping my clients understand how useful their data can be in guiding their decisions. There is so much information available in the data most business can collect now, but there are so few people that seem to be able to understand how to analyze it.

Being a scientist at a business meeting feels like being a wolf in sheep’s clothing.

Re: Healthcare is Not a Market

medical accidents — Thu, 02 Dec 2010 23:24:15 -0000

Medical accidents which are due to a medical practitioner demonstrating a lack of skill – or failure to apply it – may include:-

The failure to diagnose (or misdiagnose) a disease or medical condition
The failure to provide appropriate treatment for a disease or medical condition
The failure to provide adequate treatment of the disease or medical condition within a reasonable period of time

Re: Doom, Gloom, and Education

Rachel M. Esterline — Thu, 16 Sep 2010 10:10:09 -0000

I posted this comment at the eBranding.me blog as well:

I find this alternate post to my point of view interesting.

First of all, my post is written for my audience – public relations and journalism students and young professionals. In those two fields, a college degree won’t hurt you. But, you’re not likely to get a job unless you have experience gained outside of the classroom.

I think what is truly horrifying is the fact that people are coasting through college, assuming that they will get a job after they graduate because of their degree.

I do not credit my university with getting me a job. My internships helped me gain experience, my mentors helped me improve my skills, and networking is what has gotten me hired at two great PR agencies.

A college degree isn’t required. Amber Naslund is a great example and she blogged about it here: http://www.brasstackthinking.c...

I also know of two men – one who dropped out of high school and one who never finished college – who are both engineers (the high school dropout worked as a contractor for Ford).

College is a fantastic experience. I recommend it to everyone. But, my point is that you need more than a college degree to get a job in public relations or journalism.

Re: When Game Theory Is Useful

msjgriffiths — Thu, 26 Aug 2010 22:57:48 -0000

New blog post: When Game Theory Is Useful http://bit.ly/dbz0Bi

This comment was originally posted on Twitter

Re: The Lost Art of Leadership

msjgriffiths — Thu, 26 Aug 2010 22:43:08 -0000

New blog post: The Lost Art of Leadership http://bit.ly/de14Xj

This comment was originally posted on Twitter

Re: Healthcare is Not a Market

msjgriffiths — Tue, 24 Aug 2010 20:21:47 -0000

New blog post: Healthcare is Not a Market http://bit.ly/cH1BjR

This comment was originally posted on Twitter

Re: Jobs of the future!

msjgriffiths — Mon, 23 Aug 2010 20:03:18 -0000

New blog post: Jobs of the future! http://bit.ly/cS0Ups

This comment was originally posted on Twitter

Re: Asking Knowledgeable Questions

kishor shettigar — Thu, 05 Aug 2010 08:30:34 -0000

There is a bus with 7 girls .

Each girl has 7 bags .

In each bag, there are 7 big cats

Each big cat has 7 little cats.

Each cat has 4 legs .

Question: How many legs are present in the bus?

Number of legs is password to open attached file.

Re: Review: Practical Thinking

msjgriffiths — Wed, 30 Jun 2010 14:25:44 -0000

New blog post: Review: Practical Thinking http://bit.ly/9QBbb8

This comment was originally posted on Twitter

Re: Racing to Fill Google’s (Non-Existent) Gaps

Roger Browne — Mon, 28 Jun 2010 05:15:40 -0000

You're probably right about Google's "non-existent" gaps. Not only has Google bought Q&A site Aardvark (which also routes questions to the people most likely to be able to answer them), but they also have Orkut Q&A for social Q&A, in addition to Google's Otvety and similar services.

Also, the active Google Answers Researchers regrouped at Uclue.com where they provide a similar paid Q&A/research service to that which was offered by GA.

Re: Advertising Statistics Suck

AEifler — Sat, 26 Jun 2010 18:51:04 -0000

Compelling (although somewhat verbose) thoughts on Advertising Statistics /via @msjgriffiths http://bit.ly/9pDA1U

This comment was originally posted on Twitter

Re: Advertising Statistics Suck

Andrew Eifler — Sat, 26 Jun 2010 18:47:14 -0000

- yes - average frequency
- Avg. CTRs for display banners are typically around .1% (lower for some industries).

For the "Increase in sales" agency compensation model - see new model agency "Anomaly" http://www.anomaly.com/home.ph...

Segmentation, as currently used by most ad agencies, has trended away from a useful mathematical tool for reaching your target audience. It's now more of a sales tactic used by agencies to sell (and "brand") their work for the client.

Overall the thing I liked best about this post was your thought: "Statistics related to inputs are useless." Very true. But they're safe! If your success is tied to statistics related to inputs, your success if practically guaranteed.

It all goes back to the risk equation in advertising. Marketing services companies by nature are very risk averse. Most still bill by the hour and force their clients to take on most of the risk when it comes to the dollars invested in the advertising. They also want their success metrics to be tied to variables that are controllable (e.g. GRPs) rather than variables that are uncertain (e.g. sales). Unlike almost every other industry where risk is managed and shared - in advertising it all trickles back down to the advertiser. I'm percolating thoughts on this one...

Re: Review: The Science of Fear

msjgriffiths — Fri, 25 Jun 2010 22:57:37 -0000

New blog post: Review: The Science of Fear http://bit.ly/cuoxAC

This comment was originally posted on Twitter

Re: Google is Omnipotent

msjgriffiths — Fri, 25 Jun 2010 21:50:32 -0000

@dannysullivan Just to pile onto Forbes – your pr. cov. on Goog didn’t mention Javascript emulation; I go into it here http://bit.ly/b1DtHZ

This comment was originally posted on Twitter

Re: Google is Omnipotent

msjgriffiths — Fri, 25 Jun 2010 20:04:22 -0000

Tip @Techmeme Plug: Google’s new indexing of Javascript is neither new nor amazing: http://bit.ly/b1DtHZ (Caustic) response to @taylorbuley

This comment was originally posted on Twitter

Re: Google is Omnipotent

postsgoogle — Fri, 25 Jun 2010 20:01:52 -0000

Google is Omnipotent // Inscitia: Google is Omnipotent. The halo effect has graduated from inflating stock prices … http://bit.ly/c3qEG3